Mediaposte Martech Consolidates UNTOLD’s Massive Audience Data with HubSpot
UNTOLD partnered with Mediaposte Martech and HubSpot to optimize audience management for their world-renowned festivals. By integrating HubSpot CRM, UNTOLD centralized hundreds of thousands of customer data points, streamlining ticket sales, and enhancing marketing strategies. This solution allowed for improved efficiency across multiple festival editions.
1000+
of customer profiles unified
360
Increase in email comms productivity
7000+
hours saved annually through automations
About The UNTOLD Universe
UNTOLD is a globally renowned music festival brand originating from Transylvania, Romania, with events including UNTOLD, Neversea, Massif, and UNTOLD Dubai. These festivals attract hundreds of thousands of attendees annually, combining local and international audiences.
Industry: Events
Company Size: Enterprise (200+ employees)
Location: Romania
Use Case:
Improve Contact
Management
Full CRM
Automate Marketing
Products
Marketing Hub
Sales Hub
Service Hub
Since collaborating with Mediaposte Martech in 2024, UNTOLD has fully integrated HubSpot’s CRM, transforming how they manage their massive audience data, ticket sales, and customer interactions across various festival editions such as UNTOLD, Neversea, Massif, and UNTOLD Dubai.
Unified Customer Data Across Festivals
By integrating Marketing Hub, UNTOLD successfully unified historical customer data and consolidated information from multiple festival editions. This enhanced digital marketing efforts, enabling personalized communications and ensuring that customer data from UNTOLD, Neversea, and others was centrally accessible for targeted campaigns. This streamlined communication across events and improved customer engagement.
Cross-Referenced Ticket Sales Data
Sales Hub enabled UNTOLD to efficiently cross-reference ticket sales data across all festival editions. By integrating all ticketing information, the sales team could better understand purchasing behaviors, automate sales processes, and ensure a seamless experience for attendees while boosting conversions.
Unified Ticketing Management
With Service Hub, UNTOLD unified hundreds of thousands of tickets and orders, simplifying post-purchase processes. HubSpot’s tools allowed the team to manage customer queries and ticket issues efficiently across all festivals, ensuring consistent and high-quality customer service.
Through its collaboration with Mediaposte Martech, UNTOLD has significantly enhanced its marketing and sales processes by leveraging the full potential of HubSpot’s platform. This strategic integration has streamlined operations, improved data management, and elevated customer engagement across multiple festival editions
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